Who We Are

Mystic Jade, a game publisher for the Russian-speaking markets, operates from China and Russia. We use our expertise and resources to navigate the market effectively, ensuring each game we publish thrives. If you aim to break into the Russian-speaking mobile gaming markets, Mystic Jade is your perfect partner.

Our Expertise

Our company's expertise lies in our profound understanding of the cultural nuances and preferences of the Russian-speaking player base, enabling us to tailor our marketing strategies and game content to resonate with our target audience. With a comprehensive knowledge of the mobile gaming market, we excel in optimizing the potential of each game we publish to ensure its success in the region.

We are dedicated to providing the best services to our partners and unparalleled support to our users. Our services include licensing content from developers and assisting with the launch on third-party stores, as well as promoting across key local social and game platforms.

At Mystic Jade, we take immense pride in our commitment to excellence and our unwavering dedication to delivering the best possible experience for developers and players alike. Our passionate team works tirelessly to guarantee that every game we publish attains maximum success in the Russian-speaking market.

How We Work

At Mystic Jade, we operate through a comprehensive approach that encompasses various key aspects to ensure the success of the games we publish:

Operation Resources

We leverage our operational resources in China and Russia to effectively manage and support the development and publishing process.

Distribution and Platform Relations

We have established strong relationships with distribution platforms to ensure optimal visibility and reach for the games we publish.

Localization

Our expertise in localization allows us to adapt game content and marketing materials to resonate with the Russian-speaking audience.

Support and Community Management

We provide dedicated support services and actively engage with the gaming community to foster a positive player experience.

Monetization

We implement effective monetization strategies to maximize revenue potential for each game.

Analytics

Utilizing advanced analytics tools, we track and analyze user data to make informed decisions that drive success.

Marketing and PR

Our experienced team handles marketing and PR activities to create awareness and drive engagement for our published games.

Billing System

We manage billing systems to ensure seamless transactions and user experience.

Server Infrastructure

We maintain robust server infrastructure to support the online functionality of the games we publish.

Quality assurance is a top priority, and we conduct thorough testing to maintain high standards of game performance and user satisfaction.

Support

We offer ongoing support to developers and players to address any issues and ensure a positive gaming experience.

Distribution and Platform Relations

We maintain strong partnerships with distribution platforms to facilitate the successful launch and visibility of our games.

At Mystic Jade, our comprehensive approach and dedicated team ensure that every game we publish receives the strategic support and resources needed to thrive in the competitive gaming market.

Our Market: #1 Russia

$2.4B

2024年市场总量

80M

Player audience

Audience Breakdown per Platform:

Market Breakdown per Platform:

Market Opportunities

The Video Games market in Russia is projected to reach a revenue of US$2,333.00m in 2024

Average revenue per user (ARPU) in the Video Games market is projected to be US$105.10 in 2024

Annual growth rate (CAGR 2024-2027) is expected to be 7.47%, with a projected market volume of US$2,896.00m by 2027

Russian gamers are increasingly embracing local developers and indie titles

Number of users in the Video Games market is expected to reach 24.4m by 2027

90% of Russian gamers enjoy games from various countries, showing interest in diverse gaming cultures

User penetration is projected to be 15.3% in 2024 and increase to 16.9% by 2027

CIS region is experiencing notable revenue growth, especially in Mobile Games

Online Games is the largest market segment with a volume of US$749.20m in 2024

Local developers in the CIS region are creating immersive gaming experiences, driving growth potential

Challenges Facing Players and Developers in Russia

New obstacles to purchasing games and in-game content on platforms have emerged, in-game content on Steam, Google Play, and AppStore.

Foreign games are vanishing from stores in Russia, impacting almost $3 billion market with a demand for content.

Issues with foreign payment systems present challenges for players and developers.

Operating games in Russia necessitates the involvement of a local company, adding complexity for developers.

With our industry expertise and proven track record, we can help you navigate the region's complexities and achieve success with your game. Let us assist you in elevating your game and reaching a new audience of players in the Ru region. Join us at Mystic Jade and unlock the possibilities of the Russian-speaking markets.

Channels We Operate

App Store

Google Play

AG.ru

VK Play

App Bazaar

RuStore

App Gallery

Mi App Mall

Galaxy Store

Just like Google Play and App Store, alternative channels demand marketing resources and strong platform relations.

Regional channels may require specific payment solutions not available on Google Play and Apple platforms.

These channels offer opportunities to expand presence and diversify revenue streams beyond the traditional stores.

Additionally, we support channels of smartphone brands such as Huawei, Xiaomi, Samsung, and others to reach a wider audience and maximize revenue potential.

Our Games

Rise of Empires

AppBazar as best strategy game RuStore in the category of best strategy games Mentioned on several Russian-speaking media outlets

Sniper Bravo 3D

AppBazar as best strategy game and in the Shooting game category RuStore in category of best shooting games

Dragon Survivor

Release in Q1 2025